Google Simplifies Bidding on the Display Network
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Googleâ€™s display network is a great way for small business advertisers to dabble in the banner advertising space.
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Whilst the planning, set up and management of banner advertising through Googleâ€™s display network is fairly straight forward, one part of the process was a bit more convoluted than it should have been â€“ the bidding on managed placements.
People whoâ€™ve used â€śmanaged placementsâ€ť in the display network might have recalled seeing 3 default bids for their ad groups â€“ namely:
According to feedback from users, Google realised that most people were confused by the three default bids displayed and few actually bothered to use the Managed Placements default bid.
Accordingly, as of the 15th Mar 2011, Google will be removing the managed placements default bid option, which should remove some of the confusion.
From the Google release post, this is how the change will impact you:
Whilst I donâ€™t think the change above is overly dramatic, any steps that Google takes to make the display network more user friendly for advertisers is a good move. Iâ€™m keen to see more small business owners embrace the opportunity that the display network offers.