Outreach for Linkbuilding - Whiteboard Friday
|
SEOmoz Daily SEO Blog >>
SEOmoz, a Seattle-based search engine optimization company, serves as a hub for search marketers worldwide, providing education, tools, resources and paid services.
 Source: Posted by Aaron Wheeler Linkbuilding: can't do it alone, can't not do it! While some people may prefer to avoid interaction with people they don't see every day, others flourish when communicating with strangers. The field of SEO is flush with both of these personality types, though to an outsider it could seem like SEO is an inherently non-social career. It's not! In this week's Whiteboard Friday, Tom Critchlow, head of search marketing at Distilled, shows us just how important interpersonal interaction is in SEO land. More importantly, he shows us some tips on how to reach out to webmasters and online marketers and more easily get the links we so badly want. All it takes is efficient contact-gathering, enthusiastic communication, adamant (but not overbearing) follow-up, and, well... maybe a little bit of hustle. Check out Tom's slick resources: - Followerwonk is an awesome tool for running queries across Twitter profiles to find influential people in a given niche. You can filter by location or by keyword in users' bios, which is a great way to find contacts.
- Alltop is a great place to artificially get the breaking news in a given niche. It's no replacement for actually living and breathing a given niche
but it's very quick and easy to use. The Distilled Linkbuilding Conferences are taking place in London on March 18th in New Orleans on March 25th. Check it out! Video Transcription Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. I'm Tom Critchlow, and I'm here in Seattle helping out with some SEOmoz SEO bits and pieces. I'm sharing Whiteboard Friday because Rand is out of town.
Today I'm going to be talking about outreach for link building. There's a lot of talk online about how to get links, creating great content for links, but a lot of focus goes on creating the content rather than actually doing the outreach for the content. So, I thought I'd do a video on how you can actually get links from your content.
There's an assumption here that you've already created some great content and that that content is targeted to a particular niche. Obviously, great content works much, much better when it's targeted to a particular community that they can be passionate about, they can comment on, and so on. The really broad content doesn't typically do so well.
So, let's assume that you've created some great content, whatever it might be, whether an infographic or a competition or a video, etc. Then there are a few tips that we've used in doing outreach that I just want to share here.
The first thing that I've noticed when doing outreach is that you want to have efficient contact gathering. There are lots of ways of getting bloggers in a particular niche or getting Twitterers in a particular niche, but the more that you can make that process quick,...(Click here to read whole post on source site)
|
